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SANTA CLARA, CA. – The San Francisco 49ers have announced month-long plans for the organization’s annual celebration of June LGBTQ+ Pride month. Led by 49ers PRIDE, the official fan club of 49ers Faithful who identify as LGBTQ+ and allies, the 2021 celebration will be highlighted by the 2021 49ers PRIDE Collection.
Every fan can feel seen
The San Francisco 49ers call their new retail line of rainbow-logo’d tops, tees and jackets “genderless.” We think you’ll call them cool- two years after the San Francisco 49ers led the NFL with the first official community for LGBTQ fans and allies, back in May 2019, the team hopes to score another win for its diverse fanbase Thursday with a new retail line that isn’t limited by binary gender styles.
The new array of team-branded and Pride-themed clothing is the league’s first and only “genderless” collection, according to a news release from the Niners. The threads are by Fanatics and the team promises 100% of the proceeds from this collection will benefit the San Francisco LGBT Center, the Oakland LGBT Center and The LGBTQ Youth Space: San Jose.
“Supporting the LGBTQ+ community in sports is a priority for the 49ers organization because sport has not always been inviting,” the 49ers’ Hannah Gordon told the Los Angeles Blade. Gordon is entering her tenth season with the 49ers and third as chief administrative officer and general counsel.
“We created 49ers PRIDE to make space for all of our LGBTQ+ fans and allies and it quickly became an incredible community. This year, we designed the first genderless retail line by an NFL team because we don’t want there to be 49ers fan who wants gear but doesn’t feel seen. If you want to support the Niners, we have something for you.”
There will still be items available that fans who prefer a feminine cut can purchase at the team’s online store, but the 2021 Pride collection is specifically geared toward Niners fans who aren’t interested in reinforcing gender stereotypes when they support their team and fly their Pride colors.
“With this line, we have pieces that were designed so that however you identify, you can find a fit and any two people can express different styles with the same piece,” said Gordon. “I love seeing how our fans wear these pieces and express their style. Doing it your own way is faithful to the Bay.”
Click here to view the collection and find out more about 49ers Pride.