This gaming tech company just said ‘gay rights’ with a $25,000 donation to an LGBT+ charity – Yahoo Eurosport UK
StreamElements is partnering with the It Gets Better Project on charity projects this Pride season.
They are a popular provider of streaming tools and services for streamers across Twitch, YouTube and Facebook Gaming.
The partnership will be focused on fundraising, with StreamElements donating $25,000 to the It Gets Better Project.
In addition, they’re launching a new merch store with all proceeds going to the project.
The merch has been designed by LGBT+ artists Jaime Hayde and Andrea Marroquín, with clothing, mugs and cushions all available.
Streamers can also use these designs on their own merch too, sold on their individual StreamElements stores.
In addition, the designs will be available for streamers to use as overlays and graphics on their own streams, and StreamElements will provide assistance in conducting fundraisers.
Lastly, StreamElements will be highlighting the work of LGBT+ streamers on their social channels throughout June.
“Pride has always been an important part of my life. Seeing StreamElements partner with LGBTQ+ content creators and the highly impactful It Gets Better Project to drive social change is a significant milestone, especially for myself and many other members of our staff who are part of the community we’re celebrating,” said Sean Horvath, CRO at StreamElements.
“Our goal with this campaign is to not only shine a light on all the amazing things Pride represents, but to continue our previous commitment to supporting diversity by ensuring the efforts we put forward are prominent year-round.”
Ross von Metzke, director of the It Gets Better Project, also noted the importance of gaming for LGBT+ youth.
“This is why it is vital we work to ensure that gaming platforms and streamers offer spaces where young people can find community and explore their journey to self-affirmation in a supportive and empowering environment. We look forward to working toward this shared goal with StreamElements during Pride Month and throughout the year,” he said.
You can check out the StreamElements merch store here.
For more information on the work of the It Gets Better Project, see their website.
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