How Ikea Made History in 1994 With the First Gay Couple in an Ad – Muse by Clio
On this new episode of our Tagline podcast, we close out Pride Month with a look back at the 1994 Ikea commercial that was the first mainstream ad ever to feature a gay couple. We chat with many of the folks who worked on the spot at Deutsch—about the bold concept, the unconventional writing and filming, the praise and the backlash, and where we are now, 27 years later, in terms of LGBTQ representation in ads.
Listen to the episode above, or subscribe to the show wherever you get your podcasts. And below, check out “Dining Room” and a bunch of other spots from the “Life Stages” campaign.