Easy hair coloring tips and styling tricks for Pride with all inclusive products – WPVI-TV
NEW YORK CITY — Rainbow hair? Yes, PLEASE! Glam Lab partnered up with Matrix to go all out for Pride!
Matrix, a L’Oréal company, strives to be as inclusive as possible with products fit for all hair types and a progressive mindset.
“I’m really proud to work for a company that embraces all humans and all hair types,” said Alfredo Lewis, VP Head of Education for Matrix Worldwide.
“Our products are specifically designed to work on all patterns, all diameters, all levels — whether your hair’s fine, medium course — whatever your curl pattern,” said Lewis. “We want to make sure that our products and our innovations are for all.”
I can confirm — they mean all hair types as their products even work on extensions and wigs.
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I didn’t think I could pull off permanent or even semi-permanent rainbow hair so I asked if Alfredo could work with my clip-in extensions instead.
He didn’t skip a beat, using the same SoColor Cult line he would have used on anyone else.
No matter the hair type, the formula is pre-bonded to help strengthen hair through the color process (yes, you read that correct — you can color your hair while strengthening it)!
When it comes to style and maintenance, they really do have a product for everyone packaged in a different color of the rainbow.
As a natural brunette-gone-blonde, I’m hooked on their new total results Unbreak My Blonde strengthening system. And to keep my extensions fresh and colorful to sport at NYC Pride, I care for them with the Matrix total results Length Goals system.
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As Alfredo created my colorful locks, he expressed this year feels more exciting than ever.
“It’s such a special time of year not only for me as a gay man but for everyone,” said Lewis. “Any time that we can come together and celebrate each other’s differences and embrace one another is a special time.”
Matrix has partnered with OUT@L’oréal, an employee-led think tank that advocates for L’Oréal’s LGBTQ+ employees and consumers and Heritage of Pride, a nonprofit organization that plans and produces all of New York City’s official LGBTQIA+ pride events!
As for me, I can’t wait to clip my rainbow hair back in for NYC Pride this Sunday. If you’re in the city, I hope to see you there but if you can’t make it — you don’t have to miss it as ABC7 broadcasts this unforgettable day live!
Check out this episode of Glam Lab for color tips, styling tricks and some Pride-worthy hair inspo!
Follow Jo on Instagram for a behind-the-scenes and watch Glam Lab each week for more beauty tips, tricks, and trends!