As Transphobia Intensifies, Pride Poses More Risks To Brands 06/13/2022 – MediaPost Communications

Pride Month isn’t even half over, and already
there’s rainbow-spattered mayhem. Some campaigns are brilliant: We’re voting for Pop-Tarts with its first-ever Pride Box, featuring frosting art. Some are fails. (Sorry, Burger King.) And many are
just mediocre.

But they are all unfolding amid two undeniable trends pulling companies in …